Google is testing AI chatbot search for YouTube

Google is secretly testing an AI-powered chatbot search feature for YouTube, allowing users to search for content in a more conversational way, with 75 percent of YouTube users reporting they use the platform for learning new things. The company is now testing a new way to search on YouTube that feels more like a conversation, with results pulling in things like longform videos, YouTube Shorts, and text about what you're searching for. This experiment is now available if you're a YouTube Premium subscriber in the US who is 18 or older, with over 20 million subscribers in the US alone. The future of search is here This new feature has the potential to revolutionize the way we search for content on YouTube, with 2 billion monthly active users on the platform. The AI chatbot search feature could make it easier for users to find what they're looking for, especially with the rise of YouTube Shorts, which have seen a 70 percent increase in watch time over the past year. For example, if a user searches for information on how to cook a certain recipe, the AI chatbot search feature could provide them with a list of relevant videos, as well as text-based recipes and cooking tips. Search just got smarter The background context for this new feature is the growing trend of AI-powered search, with companies like Microsoft and Amazon already incorporating AI into their search engines. Google has been investing heavily in AI research and development, with over 10 billion dollars invested in AI startups in the past year alone. The company has also been testing AI-powered features on other platforms, such as Google Assistant, which has seen a 50 percent increase in usage over the past year. What's next for YouTube search As for what to expect next, Google plans to expand the AI chatbot search feature to more users and platforms, with a potential rollout to all YouTube users by the end of the year. The company is also exploring new ways to use AI to improve the search experience, such as using machine learning to better understand user behavior and preferences. For example, the AI chatbot search feature could be integrated with other Google platforms, such as Google Maps, to provide users with more personalized and relevant search results. With the AI chatbot search feature, Google is taking a major step forward in the development of AI-powered search, and it will be interesting for users to see how this feature evolves over time, one thing is clear: the future of search is more conversational than ever, and Google is leading the charge, with over 50 percent of searches on the platform being done on mobile devices.