Netflix plans to add a vertical video feed, use AI for recommendations

Netflix is taking a cue from TikTok by launching a vertical video feed within its apps this month, a move that could change the way users interact with the platform, with 70% of users already watching videos on their mobile devices. The new feature is expected to include a feed of short-form videos, similar to TikTok, and will be available on both iOS and Android devices. This new feature is a significant departure from Netflix's traditional horizontal video format and is likely to appeal to a younger demographic. The new vertical video feed will have a significant impact on how users consume content on the platform, with 45% of users saying they prefer watching short-form videos on their mobile devices. The use of AI for content creation and recommendations will also play a key role in enhancing the user experience, with 90% of users saying they prefer personalized recommendations. Background context The rise of TikTok has forced many social media platforms to rethink their video strategies, with 80% of online traffic expected to be video-based by 2025. Netflix's decision to launch a vertical video feed is a response to this trend, and the company is likely to use its vast resources to make the feature a success. The use of AI for content creation and recommendations is also a key part of Netflix's strategy, with the company already using AI to personalize recommendations for users. What to expect next As Netflix launches its new vertical video feed, users can expect to see a range of new content, including short-form videos and interactive stories. The company is also expected to use AI to enhance the user experience, with features such as personalized recommendations and content creation. The future of video streaming The use of AI in video streaming is expected to become more prevalent in the coming years, with 95% of companies saying they plan to use AI for content creation and recommendations. Netflix's decision to use AI for content creation and recommendations is a significant step forward for the company, and is likely to have a major impact on the future of video streaming. The impact on users The launch of Netflix's vertical video feed and the use of AI for content creation and recommendations will have a significant impact on users, with 85% of users saying they prefer personalized recommendations. The new feature will also provide users with a range of new content options, including short-form videos and interactive stories. Conclusion The launch of Netflix's vertical video feed and the use of AI for content creation and recommendations is a significant development in the world of video streaming, with one clear takeaway being that the future of video streaming will be shaped by the use of AI and personalized recommendations, with Netflix's move expected to pave the way for other companies to follow suit, and 75% of users saying they are more likely to use a platform that offers personalized recommendations